Strategic Communications Leader | Media Strategy | Public Sector Storytelling

Strategic Communications Leader | Media Strategy | Public Sector Storytelling

I am a communications strategist with more than a decade of experience helping public institutions and mission-driven organizations communicate clearly with the communities they serve.


My work spans executive communications, media relations, digital campaigns, and narrative strategy for education systems, nonprofits, and public agencies. I specialize in translating complex policies, programs, and institutional priorities into clear messaging that builds public trust.


Currently, I serve as Communications Manager for Oakland Unified School District, one of California’s largest public school systems, where I advise executive leadership and lead communications for initiatives reaching more than 35,000 students, families, and staff.


Across my career, I have partnered with leadership teams, educators, nonprofits, and community organizations to develop communications that inform the public, strengthen engagement, and support mission-driven work.

E-Commerce Optimization & Visual Storytelling (Backyard Beekeeping - Callisto Media)

Help your hive thrive with this guide to beekeeping for new-bees. Wouldn't it be great to raise your own bees, have a fresh supply of honey, and bring thousands of healthy pollinators into your yard? Beekeeping for Beginners is a simple, step-by-step guide that helps you learn the fundamentals of modern beekeeping. You (and your bees) will be buzzing with delight. From picking the right hive and bringing your bees home to surviving winter and collecting honey, experienced beekeeper Amber Bradshaw takes you on an easy-to-follow journey through your first year of beekeeping and beyond.
Oakland Unified School District •

Long-Form Brand Storytelling & Community Engagement Project: Disability Pride & Autism Appreciation Month (Oakland Unified School District)

July is Disability Pride Month, which commemorates the passing of the landmark Americans with Disabilities Act (ADA) in 1990. It’s a time to honor the history, achievements, and resilience of the disability community and to recognize that our students' diverse lived experiences and perspectives are essential to building a stronger, more inclusive district. In OUSD, we know that fostering school communities that welcome, accept, and celebrate young people with disabilities must be a collective c...
Oakland Unified School District •

Long-Form Brand Storytelling & Community Engagement Project: Pride in the Town: OUSD Celebrates Oakland Pride Month 2025

September in Oakland is Pride Month, a celebration that holds particular significance in a city with such a rich history of activism. Oakland has always been a place that stands up for its community, as evident in its legacy, from the Black Panther Party to the generations that have fought for LGBTQ+ rights. Oakland Unified School District’s work is guided by data, and the California Healthy Kids Survey (CHKS) paints a clear picture of our student community. In 2024, 18% of OUSD high school stu...
Berkeley School of Education •

Strategic Partnerships & High-Stakes Public Relations Project: $1.2M DELPI Grant Announcement (OUSD & UC Berkeley)

OAKLAND, CA – Oakland Unified School District (OUSD) and UC Berkeley’s Principal Leadership Institute (PLI) are expanding their partnership with a $1.2 million Diverse Education Leaders Pipeline Initiative (DELPI) grant to grow a stronger, more diverse pipeline of school administrators. The grant, part of a historic $10 million statewide investment, supports the training and placement of over 300 equity-focused administrators by 2027. Each participating educator can receive up to $30,000 to purs...
California School Board Association Magazine •

Strategic Partnerships & High-Stakes Public Relations Project: $1.2M DELPI Grant Announcement (OUSD & UC Berkeley)

In 2014, Oakland voters approved Measure N, followed by Measure H in 2022, catalyzing a districtwide transformation in high school education. Today, these targeted investments are yielding strong results — rising graduation rates, reducing dropout rates and increasing college and career readiness. These improvements are not coincidental; they are the direct result of a strategic, equity-focused use of Measure N and H funds, which have allowed for the expansion of Linked Learning Pathways and fundamentally reshaped the student experience in the Oakland Unified School District (OUSD).
OUSDNews •

Video Scriptwriting & Integrated Campaigns Project: Rooted in Culture: Celebrating Pacific Islander Student Success (Oakland Unified School District)

When students see their own culture celebrated, it creates a powerful sense of belonging. From the classroom to the community, see how OUSD's IKUNA program puts that idea into action, helping our Pacific Islander students connect to their roots through literacy, arts, and immersive experiences so they can thrive as leaders.
Port of Seattle •

Case Study: Port of Seattle Business Accelerator (Press Release)

The Port of Seattle invites small business owners to apply to its third annual Business Accelerator Program. Held in partnership with Business Impact NW, the Port is particularly encouraging women- and minority-owned small businesses to apply for the 10-week accelerator program. The program helps entrepreneurs in key port industries, such as construction and architecture, engineering, and design, scale their businesses and achieve long-term sustainability.
Business Impact NW •

Founder Storytelling & Multi-Channel Content Strategy Project: Papa Tony’s Hot Sauce (Business Impact NW)

Papa Tony’s Hot Sauce is a New Orleans-born West Seattle-based gourmet hot sauce purveyor bottling delicious family recipes made with fresh ingredients. The spicy endeavor began as a pandemic pivot, but Tony had no idea it would eventually grow into a hot sauce legacy. With 6 fiery, flavorful hot sauces and 2 delectable dry rubs, plus a sweet and sizzling strawberry-habanero jelly—Papa Tony’s Hot Sauce is blazing its way through the fiery food industry.
Business Impact NW •

Depress Me Not Candles: Burning Down Stigma and Illuminating a Path to Better Mental Well-Being –

In a world filled with constant noise and distractions, finding moments of tranquility and peace has become a precious commodity. According to the World Health Organization, mental health struggles have become a global epidemic with over 280 million people suffering from depression. Divina Casila, owner of Depress Me Not Candles, has battled her own inner demons and found the power to create a bright and warm sanctuary for her mind and soul: candles.
Committee for Children •

Copywriting Marketing Collateral for Second Step SEL programs

What's Your Next Step With SEL? Over the past few years, educators have shown incredible resilience, creativity, and adaptability. As you and your staff continue to face today’s challenges, social-emotional learning (SEL) remains foundational. Whether your school or district is expanding its SEL implementation or just getting started, our research-based Second Step® programs provide a variety of supports for your students and staff. The path to a brighter, thriving school community has multiple entryways, and we invite you to use this guide to find the next step you can take with SEL.